For years we’ve seen blogging’s rise in popularity. A good blog offers short and concise snippets of advice or information that people want to read. However, it is undeniable that the way people interact with content is changing. Trying to grab people’s attention (and keep it!) can be challenging. With social media driving scroll culture, it can be tricky to pack enough content to keep people interested in what you’ve got to say. Nonetheless, 77% of internet users read blogs regularly. Here are our top 5 tips to keep people engaged with your posts:
According to statistics by Hubspot, 43% of people admit to skimming blog content. So how can you keep people interested? It’s really important that you punctuate the writing with subheading, bullet points, images and video. I think we’ve all been guilty of scrolling an article and only reading the interesting bits. Make it easy for people – a large chunk of text can be enough for people to press close before they even make it past the title.
Blog articles with images get 94% more views than those without. As we mentioned before, people love skimming. There’s a reason why people love social media – pretty much every post is paired with an image and consumers are getting used to this. Embracing visual culture and making sure your posts are aesthetically pleasing helps keep people interested in what you have to say.
Keep it interesting. Why write a blog if you don’t have anything interesting to say? People are fairly savvy at spotting sales pitches and aren’t all that interested in reading them. Your post needs to be constructive and offer something helpful to the reader. Your knowledge and opinions are interesting – share them!
Don’t be afraid to make it informal. Blogs are a great way of building rapport with readers. Yes – you need your content to be useful, but an informal delivery can keep it light. You know what your audiences like interacting with – social media is a great way of keeping track of that. If they engage with chatty posts, a blog is a great place to deliver information.
Don’t worry about length – make it worthwhile! If you dare enter this question into a search engine, you’ll be overwhelmed with the varying answers you’ll face. Our rule of thumb is to keep it interesting. There’s no point eking out a blog post so that it reaches 1000 words if what you’re writing is filler. Your content should be concise and full of information. People are quick to identify low-quality content that is of no value to them. With so many resources available at their fingertips, readers do not give content second chances. A rambling blog will be closed and forgotten about in seconds.
These tips should get you on the right track when it comes to keeping your audience engaged with your blogs. People still enjoy them, but you have to adjust to the new way people consume their content. Keep it concise, share your knowledge and make sure it’s appealing to the eye.