By Helen Weedon, Owner and Senior Account Director, Radical Moves PR
As we begin 2020, the Radical Moves PR team is back from some much-needed rest and family time and ready to start the year with a bang.
Before we get too far into the year, here are a few of our highlights from 2019:
Picking up new clients:
In 2019, we started working with three new clients:
- QuadSAT is a drone-enabled antenna testing company. At the beginning of the year, the company closed a seed round and has been going from strength-to-strength ever since, most recently announcing successful demonstrations to SES and Eutelsat.
- Atlantic Microwave manufactures and supplies RF and Microwave equipment, components, and interconnects. Following the company’s acquisition by an existing client, ETL Systems at the beginning of the year, we were thrilled to be tasked with raising Atlantic Microwave’s profile alongside that of ETL.
- Envoi is a cloud-based content management, distribution, and monetization platform, giving broadcasters and video content providers a complete secure end-to-end video management and distribution system. Earlier this year, it announced a cloud-based data migration and post-production workflow that integrates with another client of ours, iconik.
As with every year, we had our fair share of jet-setting around the world to represent our clients at various industry events. This year was no exception, with the main events for us including:
- QuadSAT was shortlisted in Satellite Technology of the Year
- Supported the Space Data Association (SDA) Member meeting held at Inmarsat in Washington D.C.
- Meeting members of the Satcoms Innovation Group (SIG)
- Working with ETL Systems to host a Satcoms Innovation Group champagne event on the booth
- Organising and joining media meetings for all of our satellite clients
- Social media posting on site for clients
- Running satellite technology tours for the Satcoms Innovation Group
- Working with SIG to run a half day conference in the satellite hall
- Organising and joining media meetings for all of our clients attending, including Accedo, Open Broadcast Systems, and the Satcoms Innovation Group
- Manning the booth for Accedo
- Issuing press releases (and taking them in their bundles to the press office)
- More champagne with ETL Systems and SIG (this is becoming a bit of a habit)!
- Organising and joining media meetings for all of our clients attending, which because it is IBC means practically everyone: 7fivefive, Accedo, Atlantic Microwave, Cantemo, ETL Systems, Groovy Gecko, Object Matrix, Open Broadcast Systems, QuadSAT, and Satcoms Innovation Group.
- Lots and lots of social posting (thank goodness for Hootsuite).
One thing I love about working in the broadcast and satellite industries is that they are evolving so fast that we get to cover a wide array of topics. Very often the two are also interconnected. On the one hand we talk about the rise of OTT and the other the impact that it’s having for the satellite industry.
Some of the standout topics for me last year that cross both broadcast and satellite have been:
- AI – suddenly Artificial Intelligence is coming to the fore, with a whole heap of interesting use cases from smart archiving and media management to improving user engagement with better analytics. For satellite, AI is poised to significantly improve error resolution.
- Cloud workflows – everything is moving cloud-based, whether that is the satellite ground station or the media workflows. When you look at the efficiency and cost-efficiency cloud can offer, that is hardly surprising, and I look forward to seeing how that plays out further.
- 5G – 5G is an interesting topic right now. On the one hand, it has the potential to massively improve connectivity for consumers and will likely mean even more video being consumed on mobile devices. On the other hand, the satellite industry and satellite broadcasters are in danger of having their valuable spectrum reassigned for 5G connectivity. However that plays out over the coming months, satellite will likely remain important for enabling 5G.
Check out some of the articles from this year around these topics:
The Year Ahead
2020 promises to be an exciting year. For one thing, I have just been made Managing Director of the Satcoms Innovation Group. I am extremely honoured and proud to have been entrusted with that mantle though I know that Martin Coleman will be a hard act to follow.
That means you will likely see the RMPR team at more shows than ever before while continuing to work hard to ensure that we make some noise for all of our clients. Get in touch if you would like to find out how we can help you.