Bridgend, Wales, 11th February 2020 – Broadcast Traffic Systems (BTS) has launched an advertising module that enables integrated linear and digital ad scheduling from one platform. The Digital Ad-Sales module is included it its Enterprise Channel Management System but can also be added to its Express solution.
The Digital Ad-Sales module allows advertising executives to fully integrate digital advertising on the major platforms into their linear campaigns. Broadcasters are able to manage advertising campaigns covering all media types. The module integrates both with broadcast automation solutions as well as with any ad platform server to ensure broadcasters can deliver and monitor the entire linear and digital campaign.
The solution also makes it easy for broadcasters to deliver addressable ads across those multiple platforms, targeted at different demographics depending on the platform and needs of the advertiser.
“Advertisers are increasingly looking to book an integrated ad campaign covering all media types. This represents a great opportunity for broadcasters to maximise monetisation options, however the very complex nature of digital campaigns, coupled with the lack of integration to existing workflows, is causing them a challenge. With this solution, we are aiming to make it simple for broadcasters to deliver and monitor an integrated ad campaign for their customers.”Craig Buckland
BTS will be demonstrating its Digital Ad-Sales module at CABSAT from 31st March – 2nd April, where it will be exhibiting in the British Pavilion (G3-203) as well as on the on the Qvest Media booth (Hall 3, Booth F3-10).
About Broadcast Traffic Systems
Established in 2000, Broadcast Traffic Systems (BTS) is a leading supplier of traffic solutions to the broadcasting industry. The company’s objective is to offer scalable, cost-efficient solutions suitable for single and multi-channel broadcasters. It can provide a complete system from long term planning and advertising sales through to integration with transmission playout systems.
BTS has customers throughout the globe, covering six continents and including many of the world’s leading broadcasters.
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