Duluth, Georgia, 4th April 2019 – Crystal announced it will host a session on Cross Platform Addressable Advertising on Wednesday April 10 at 1pm at the NAB Convention in Las Vegas. The panel consists of key players in the addressable advertising ecosystem and will discuss how new technology is being adopted.
Crystal Executives will be joined by Alex Zhang, Principal Product Manager of Amazon Web Services (AWS) Elemental; Zeev Neumeier, Founder and SVP of Product, Inscape; and Bruce Anderson, COO and Global CTO, INVIDI Technologies. The session will be moderated by industry veteran, Bryan McGuirk, who has spent the majority of his mangement career operating media and satellite businesses.
The session will discuss the expanding distribution options for programmers, networks and station groups and the opportunity for maximizing revenue by activating their full advertising inventory for addressable ads delivered by OTT, Smart TV or Addressable TV on set top boxes.
“Media companies are looking to embrace addressable ads to enhance the viewer experience while generating value for advertisers and monetizing ad inventories. However, making the entire ad inventory addressable remains a challenge for many. This session will discuss how media companies can achieve that with today’s technology.”Roger Franklin
Crystal will also demonstrate its Crystal AdConnect solution at its booth (SU6921) at NAB. Interoperable with AWS Elemental MediaTailor, a cloud service that serves video with targeted ads to viewers, Crystal AdConnect allows media companies to unlock the potential of their advertising inventory so that targeted ads can be delivered to the audience advertisers want to reach across all distribution platforms, while maintaining full control of that inventory.
To register for the session, please visit the NAB website. To book a meeting with Crystal at NAB, please visit our NAB page on the Crystal website.
Crystal’s software solutions solve complex delivery and advertising challenges for broadcasters, enabling them to become more efficient and maximize their monetization opportunities while keeping viewers fully engaged. Crystal’s Advanced TV solutions enable media companies to unlock the potential of their advertising inventory so that targeted ads can be delivered to the audience advertisers want to reach across all distribution platforms, while maintaining full control of that inventory. Crystal’s Monitoring & Control solutions ensure the consistent delivery of media companies’ content and advertising to distributors and viewers.
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