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Cardiff, Wales, 28th March 2018 – At NAB, Object Matrix will be demonstrating the latest version of its media focused private and hybrid cloud platform built on Digital Content Governance and object storage, MatrixStore. Recent updates include enabling Artificial Intelligence (AI) and additional hybrid cloud workflows.

Thanks to AI, MatrixStore now enables image searching, semantic tagging and video clip searching. This means that users are able to search based on specific content contained within the media files, making it much easier, and quicker, to find related footage. Semantic tagging enables videos to be automatically tagged with their subject matters, without the need to employ manual loggers.

Jonathan Morgan, CEO, Object Matrix, commented: “Artificial Intelligence has huge potential to revolutionise the way content is stored and accessed. It has already been tried and tested for a range of real life use cases and I believe we will start to see it have a growing role for media companies over the coming months.”

The hybrid storage architecture enables customers to utilise their existing investment into on premise software packages that link into MatrixStore, as well as taking advantage of as-a-service software packages that link into cloud storage. It enables easy sharing of assets across multiple geographic regions, whilst avoiding unnecessary egress fees by keeping some content on-premise.

Object Matrix will be demonstrating its AI capabilities and hybrid cloud workflows at its booth (#SL5005) at NAB from 9th – 12th April. Please get in touch to arrange a meeting!

-ENDS-

About Object Matrix

Object Matrix is a UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operational benefit to all of our customers. Our flagship product, MatrixStore, is used by the world’s largest organisations that create and distribute video content, including NBC, TV Globo, MSG-N, the BBC & BT.

For further information please visit http://object-matrix.com/

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Media Contact

Helen Weedon

Radical Moves PR

Email: helen@radicalmovespr.co.uk

Tel: +44 (0) 1570 434632

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