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The satellite industry is extremely effective in marketing itself internally. Satellite operators are well-practiced at spreading awareness of their operations to end users, while technology manufacturers know exactly how to raise awareness of new products and their capabilities to those who would use them. However, when it comes to the satellite sector marketing itself to the outside the world, there is a major shortcoming, which provides opportunities to competing technologies to enhance their position in the market. Helen Weedon, PR Consultant at Radical Moves PR, highlights the capabilities that satellite can offer to the world at large, and how we might better market the industry to consumers on a global scale. Read the full article on here